Ogilvy approached Time Warner Cable Business Class to create a tool that would offer them a customized approach to using their business services for mobile, web hosting, security etc. When I was given the project, I came up with a unique, branded circle interface. Thinking this would be a fun way to interact with the tool as well as a immediately recognizable way to leverage it through other marketing channels.
The idea behind the tool is that you would input the needs of your business, via sliders and a customized solution would be generated in real time. The final circle design would be a color coded metaphor for your unique business needs, individualized & customized. I also played around with several other ways to offer this tool including an app and standard web page. The following select screens made it to the concept stage only.